Basic Website Optimization
Search engines expect some very basic things at the very least, but so many sites fail at the basics. Tier 1 is designed to properly prepare your site for search engines and give you a report on how your site is doing on a monthly or quarterly basis. Here are some of the things we'll do to prepare your website for search engine inclusion:
Traffic Analysis Report
Agressive Search Engine Placement
Building on Tier 1, we continue by refining the current content of your site with better internal linking strategies and content reviews. Then Tier 2 gets more into the meat of the web site. We first identify the key goals of the site and set conversion goals. We then track the effectiveness of organic search results and current marketing efforts and how well they meet the sites marketing conversion goals. This is a revolving door process where we update and analyze continually until we start seeing the results that we expect. We will also spend some time consulting with the client on what sites they want to form partnerships with to increase the quality of incoming links. We recommend that clients commit for a 6-12 month period as this is an evolving process. Here are some of the things we'll do for your website to aggressively improve search engine rank:
Detailed Website Analysis Report
Online Website Marketing And Advertising
Tier 3 should be considered an add-on service to Tier 2 instead of a stand alone service. Although customers can leapfrog directly to these strategies it is important to also be doing the things in Tier 2 as well. The easiest thing to do is to buy advertising in the form of Google Adwords and Banner Ads if applicable, so we agree on a budget for online advertising. It is important to understand that over time the high cost items like buying advertising could eventually be reduced as organic search results rise and the web site becomes more popular and paying for traffic becomes less necessary. Spending a significant amount of time looking and forming partners for link exchange is also important and encourages search engines to take your site more seriously.
If appropriate other options may also include:
All these strategies are designed to draw visitors in from multiple points of contact instead of relying on the search engines alone. All these items also have the added benefit of boosting your search engine rank. We recommend that the initial contract span over 12 to 16 months and at that point re-evaluate the program to see if additional time is required and/or results are making sense from a return on investment stand point. Setting up alternate pages on the internet like blogs are large time commitments and sometimes the client might want to assist in these items to help cushion the budget and provide insight and passion around the product being promoted. To advertise your website on Google's search network we will:
Adword Analysis
Google Analytics - http://www.google.com/analytics/conversionuniversity.html
Google Webmaster Guidelines - http://www.google.com/support/webmasters/bin/answer.py?answer=35769
Create a Google Friendly Site - http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=related
Google Keyword Helper - https://adwords.google.com/select/KeywordToolExternal?defaultView=0
Robots File Information - http://www.robotstxt.org/wc/robots.html
Sitemap File Information - https://www.google.com/webmasters/tools/docs/en/protocol.html
