06/10/2008 Post By: Andrew Kamphuis
While its obvious that attracting prospects to your website is a key to success... how do you attract more customers?
A successful website will place a strong focus on search engine marketing. For organic search (free search) this means managing content, metatags, marketing urls as well as finding relevant outside sources to link into your site.
Typically search engine marketing also involves some form of pay per click advertising, especially for new websites and business start-ups.
But don't think of search engines as the only way to attract prospects. Being involved in forums, blog posts, social media (such as facebook), and other online communities are great ways to attract prospects.
Of course there are lots of offline marketing ideas to attract prospects to your website including traditional advertising, soliciting referrals, viral campaigns, etc.
Geof Harries - 06/11/2008
http://subvert.ca
Yes, I agree. Some of my best prospects have been generated through blog posts and forum discussions. What you write now may not benefit your business immediately, but a few months, even years, down the line, those same conversations can suddenly turn into a revenue-generating relationship.
